Women in Film and Television Atlantic (WIFT-AT) members have an opportunity to participate in the second year of the successful screen-industry based Advanced Management and Mentoring Program offered by the Centre for Women in Business.

WIFT-AT founding chairperson Jan Miller worked with Laurie Sinclair from the Centre for Women in Business to present the six-month program to develop management skills for women. The Advanced Management and Mentoring Program focuses on providing women with business tools and knowledge to take their business to the next level of growth. The program is designed to enhance business skills and enable participants to become stronger entrepreneurs.

WIFT-AMMP participant Dianne Whelan, a filmmaker and photographer, reported a 50 per cent jump in revenue as a result of AMMP. She said it was instrumental in helping her to develop a targeted business plan for her current production, 500 Days in the Wild, an adventure film chronicling her journey across Canada via the Trans Canada Trail.

Another participant, producer Karen Wentzell, owner of Waterstar Entertainment Inc., said she has developed a number of skills that will have a significant impact on the day-to-day operation of her company.

“I wasn’t sure how the business skills training would apply to non-traditional business,” said Wentzell. “I quickly realized that sound business tactics are applicable regardless of what business you’re in.”

“It’s so gratifying to see the tangible difference this program has made,” said Laurie Sinclair, program facilitator. “It’s a unique bonding experience, and an opportunity to provide expertise in a practical and strategic way.”

The program includes six one-day sessions between October, 2015 and April, 2016, held at Mount Saint Vincent University. These sessions will consist of a half-day of presentations by experts and a half-day of peer-to-peer mentoring. Participants will also have an opportunity to benefit from one-on-one advisory sessions with the program facilitator throughout the program. Topics to be covered during the second phase of AMMP:

  • Branding

  • Website Design

  • Social Media

  • Sales and Distribution

  • Packaging a Project

  • Company Case Study

Eligibility requirements* include that applicants are women who own their own company within any area of the screen industry and will commit to attending each of the six sessions. Participants will be required to sign a confidentiality agreement intended to facilitate open and comfortable discussions. Participation in the first year program of AMMP is not a criterion for eligibility.

Cost: $300 – includes membership in the Centre for Women in Business plus a Premier WIFT-AT membership, with all related membership benefits of each organization.

For further information and to apply:

Laurie Sinclair, Business Development Officer, Centre for Women in Business


* Details re eligibility requirements:

Businesses, social enterprises and revenue-generating non-for-profit organizations are eligible if the business/social enterprise/not-for-profit:

  • is located in Nova Scotia and is either registered with the Nova Scotia Registry of Joint Stock Companies (as a business, partnership, company or society) or incorporated by an Act of the Nova Scotia legislature;

  • has been in existence for more than one year;

  • demonstrates the need to undertake the training initiative; and

  • has at least $25,000 in wages or owner remuneration. (Owner remuneration may include the following: where the business is incorporated, dividends and bonuses paid to shareholders; where the business is a sole proprietorship, the amount claimed as self-employment income on lines 135 to 143 of the sole proprietor’s T1 Tax Return; where the business is a partnership, partner drawings)

Subsidies DGC:

To participate in the AMMP program, applicants must give a $300 payment towards CWB and WIFT-AT memberships. We understand that for some this fee is substantial and have researched possible funding options. The Directors Guild of Canada (DGC) subsidizes up to $500 for mentorship programs that will foster professional development. In order to be eligible for this funding, you must be a member of the DGC and must be able to explain how you will benefit from the program. The application is not strenuous. For inquiries into DGC, past board member Andrea Levesque is available at or 902-492-3424. Or email WIFT-AT’s Programming Co-Ordinator Erin McDonald at

Benefits of Membership with CWB:

By joining the Centre for Women in Business (CWB), you will receive excellent exposure, networking and learning benefits. You’ll gain the opportunity to promote your business on CWB social media platforms, spotlight your business on their blog, spotlight your business in their BizBeat e-newsletter, be featured in external news publications and display promotional material at the CWB office. You’ll get access to their member directory, their monthly Women & Business Breakfast, other member only-events, and discounts on event tickets for your friends. The learning opportunities offered are formidable. You will receive business skills development training, business certificate training, and unlimited business advisories with Business Development Officers.

Finally, upon joining the CWB you will receive member benefits such as special pricing on workshops, 15% off room bookings at Mount Saint Vincent University, special rates at Cambridge Suites Hotel in Halifax, 20% off on copying and printing at Staples and subscriptions to Progress Magazine and Folia Montana Magazine. For further info visit their website.

Benefits of Membership with WIFT-AT:

Membership to Women in Film and Television Atlantic (WIFT-AT) also has extensive benefits and is a must-have membership for women working in screen based industries. By joining WIFT-AT, you will have the knowledge that you are supporting an organization that focuses on the advancement of women working in film and television. You will be participating in an organization that works to assure fair and equitable opportunities for women in the industry. As a full member, you will have voting privileges and will be eligible for the Board of Directors. You’ll receive discounts on professional development workshops, social events, film screenings and the Women Making Waves conference. You’ll get exclusive offers on services, products and industry events often advertised through our newsletter “Tidings”, which you will also be able to use to as a platform to promote your own work. Finally, you’ll get access to our membership directory. Added bonuses include: 15% off a massage from Jessica Marsh, 10% off an annual Playback Online subscription, access to WIFT-Toronto discounts, 15% off web and graphic design from Strange Duck Media and $25 off pitching and content development consultation with Jan Miller.

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